HELLO

I’m Kelly Smith, a digital strategist, product developer, designer and angel investor. I was a founder/designer of five venture-backed start-ups. I founded and continue to operate a seed-stage digital investment company. Very occasionally, I'll speak at conferences about starting companies, building products, UX, UI and digital marketing.

CURRENTLY

My background is typically entrepreneurial. However, this experience is currently serving me well as the VP Digital, Starbucks China. I am based in Shanghai and manage the consumer-facing digital scope for Starbucks China to include web, mobile, social and digital e-commerce. Additionally, I lead the team responsible for digitization of My Starbucks Rewards, Starbucks gift-cards and other future digital projects for China.

LOCATION

SHANGHAI CHINA 
COORDINATES: 31°12′N 121°30′E  
POPULATION: 24,256,800  
SETTLED: 5TH–7TH CENTURY  
TIME ZONE: CHINA STANDARD TIME(UTC+8)  
GDP: US$383.55 BILLION

SUMMARY

I help plan, create and grow digital business units and product initiatives. I develop and lead digital organizations that develop thoughtful, well-designed products that improve life, work and play. I specialize in mobile experiences for content, community, commerce and culture and strive to take an interdisciplinary approach to problem-solving with a strong emphasis on design craft in every detail. I lead by example and am hands-on at every phase of the digital creation process, from design to development.

HISTORY

Curious Office

SEED STAGE INVESTING INCUBATOR

Founded this seed-stage investment and incubation company based in Seattle Washington. We currently have 15 active investments and have had six exits.

Zapd

MAKE WEBSITES FROM YOUR IPHONE

Founded Zapd as "the original iOS website builder," enabling users to create websites without the need for design experience or coding know-how. Company was acquired.

Inkd

MARKETPLACE FOR GRAPHIC DESIGN TEMPLATES

Founded the first marketplace for buying and selling professional graphic design templates. Everything from business cards, letterhead, brochures and more. Company was acquired by CafePress.

Scoutzie

MARKETPLACE FOR MOBILE DESIGNERS

Co-founder of this mobile graphic designer marketplace. Backed by Y Combinator, 500 Startups and SV Angel.

MadRaces

MOBILE APP FOR TURNING ANY PHYSICAL ACTIVITY INTO A GLOBAL GAME

Co-founded this mobile app that allowed users to turn any activity into a distributed competition (time to ski a certain run or bike a certain route). Company was acquired by Betaworks in NYC.

Siemens Nokia

GLOBAL COMMUNICATIONS COMPANY

VP Product Marketing at leading IPTV software company. Myrio develops middleware that powers IP-based television services.

thePlatform (Comcast)

CLOUD-BASED VIDEO MANAGEMENT

VP Business Development. thePlatform is a leading developer of content management and publishing systems for audio and video.

RocketVox

CLOUD-BASED VIDEO MANAGEMENT

Founded one of the earliest distributors of streaming video content. Aggregated media from producers for Internet usage. Sold to thePlatform (a Comcast company).

RealNetworks

AUDIO/VIDEO PIONEERS

RealNetworks is the online pioneer in digital audio, video and music delivery. Served as Marketing Director, Europe based in the United Kingdom. Company went public in 1999.

SPRY / AMERICA ONLINE

ORIGINAL DEVELOPERS OF COMMERCIAL WEB BROWSER

Spry developed Internet in a Box. It was the first commercial product based on the original Mosaic browser source code. It was one of the most common methods of getting on the Internet in 1994. Company was acquired by CompuServe/AOL.

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