I’m Kelly Smith, a digital strategist, product builder, designer and angel investor. Currently I'm the Vice President, Global Products at Starbucks Coffee Company. I lead the design, product management, engineering and test teams that develop all of our consumer facing experiences.
Not long ago, I was living in China as the Vice President, Digital at Starbucks Coffee Company. Reporting to the President, I led the digital transformation to include design and development for the first phases of digital payment and digital loyalty - now one of China's most pervasive loyalty programs. I recruited a talented team and, together, we also developed one of the most popular iOS and Android apps in the country.
COORDINATES: 31°12′N 121°30′E
SETTLED: 5TH–7TH CENTURY
TIME ZONE: CHINA STANDARD TIME(UTC+8)
GDP: US$383.55 BILLION
I develop and lead digital organizations that develop thoughtful, well-designed products that improve life, work and play. I prefer to lead by example and am hands-on at every phase from design to development. I strive to take an interdisciplinary approach to problem-solving and place the customer experience first and foremost which often gives rise to entirely new businesses.
Digital technology is no longer just another tool in the IT, marketing, sales or service toolbox to engage, inspire and attract customers. There could be 100 billion connected devices expected by 2025, leading towards a trillion sensor ecosystem. 1 billion digital natives are expected to join the workforce over the next 7 years. In a hyper-connected era of mobile, social, cloud, big data, and the Internet of Things, future business models will depend on the availability of more data flowing through more systems and being accessed and used by more people.
I help businesses successfully navigate through this digital business disruption with primary focus on core product innovation, user experience, and evolution of existing assets and intellectual property to enable positive goal-directed digital transformation.
Lead all global digital products at Starbucks which include our consumer facing technologies which are world leaders in retail innovation and are responsible for millions of daily transactions and billions in revenue. Navigate, interface and influence within a highly cross-functional organization to include finance, loyalty, operations, IT & international markets.
Devised the core initiative and hired the first of an entirely new team to develop new application platforms to standardize Starbucks' digital experiences in foreign markets. Includes mobile SDK's, push and messaging systems, web, commerce, platform API's, loyalty systems and more.
Established the core digital team in China to design, develop and launch the systems to support world-class consumer experiences. Led a team to launch digital payments, digital loyalty and one of most the most popular iOS & Android brand apps in China.
Founded this seed-stage investment and incubation company based in Seattle Washington. We currently have 15 active investments and have had six exits.
Founded Zapd as "the original iOS website builder," enabling users to create websites without the need for design experience or coding know-how. Was an Apple Editor's Staff Pick. Company was acquired.
Founded the first marketplace for buying and selling professional graphic design templates. Everything from business cards, letterhead, brochures and more. Company was acquired by CafePress.
Co-founded this mobile graphic designer marketplace. Backed by Y Combinator, 500 Startups and SV Angel.
Co-founded this mobile app that allowed users to turn any activity into a distributed competition (time to ski a certain run or bike a certain route). Company was acquired by Betaworks in NYC.
VP Product Marketing at leading IPTV software company. Myrio develops middleware that powers IP-based television services. Led efforts to drive developer ecosystem allowing set-top box vendors to deploy IPTV and interactive applications.
VP Business Development. thePlatform is a leading developer of content management and publishing systems for audio and video. Company was sold to Comcast and operates as a subsidiary.
Founded one of the earliest distributors of streaming video content. Aggregated media from producers for Internet usage. Sold to thePlatform (a Comcast company).
RealNetworks is the online pioneer in digital audio, video and music delivery. Served as Marketing Director, Europe based in the United Kingdom. Company went public in 1999.
Spry developed Internet in a Box. It was the first commercial product based on the original Mosaic browser source code. It was one of the most common methods of getting on the Internet in 1994. Company was acquired by CompuServe/AOL.