So www.totalvid.com is basically what I tried to do with RocketVox back in 1999 . The basic idea was that there was TONS of video content sitting in vaults that were not being broadcast on television. If someone could go to the producers and aggregate the rights to enough of the content then you might wind up with an interesting online business. My friend Mika Salmi focused on short films. We went after public television and long tail type stuff just like TotalVid is doing now. We got lots of interest from “special interest” media conglomerates like Primedia and others but finally decided to sell to thePlatform and take a more technology intensive route. Fortunately, thePlatform raised a bit of money and is doing just fine now. In fact, they are leaders in the category.
One thing that strikes me is that I MIGHT have made different decisions if I had taken a 10 year perspective instead of a 2-3 year perspective. I think when companies like Writely sell after 10 months that this kind of thing should be viewed as a huge exception and not the norm and not even an aspiration. I may have made different funding decisions. I may have made different hiring decisions. I may have viewed the landscape differently. I might not even have sold the company (but I might have too
As I get older, I realize the years fly by so fast and 8-10 years really isn’t that long. A new start-up deserves that kind of perspective. At the very least, some passing time can make a business pretty viable afterall but refusal to think long term could make that viability nothing more than a pipe-dream that couldn’t possibly come true.
Now, I’m not sure that TotalVid itself is much a company today so I don’t mean to suggest that this is some kind of bar that folks should shoot for. Frankly, I really don’t know. But, video on the web is going to be a big deal and I had started doing exactly that stuff quite a while ago. If I had a 10 year perspective, could I now have had the largest online portal of this type of video content to be found anywhere else? Almost certainly.
It’s the “10 year or go home” rule.
Yea, that’s what I’ll call it.