I'm kelly

Hello. I'm Kelly.

I’m a digital strategist, product developer, designer and angel investor. Currently, I'm the VP Digital for Starbucks China and am based in Shanghai China. Previously, I was a founder/designer of five venture-backed start ups based in Seattle and a co-founder of one YCombinator company. I founded and continue to operate Curious Office and lead company incubating and investments. Very occasionally, I'll speak at conferences about starting companies, building products, UX, UI and digital marketing.

Currently

VP Digital, Starbucks China

I manage the digital scope at Starbucks China for web, mobile, social, e-commerce, Starbucks card, loyalty and data-driven CRM marketing, Wi-Fi, digital entertainment, and global consumer-facing digital roadmap including IT prioritization and user experience design and interface. Leadership of these areas includes P&L, operational and strategic oversight.

Other projects

Curious Office

SEED STAGE INVESTING & INCUBATOR

Seed-stage investment and incubation company based in Seattle Washington.  We currently have 15 active investments and have had six exits.

Zapd

MAKE WEBSITES FROM YOUR IPHONE

Zapd was touted as "the original iOS website builder," enabling users to create websites without the need for design experience or coding know-how.

Inkd

MARKETPLACE FOR GRAPHIC DESIGN TEMPLATES

The first marketplace for buying and selling professional graphic design templates. Everything from business cards, letterhead, brochures and more.

Scoutzie

MARKETPLACE FOR MOBILE DESIGNERS

Mobile graphic designer marketplace.  Partnered with a CEO. Backed by Y Combinator, 500 Startups and SV Angel.

MadRaces

MOBILE APP FOR TURNING ANY PHYSICAL ACTIVITY
INTO A GLOBAL GAME

Mobile app that allowed users to turn any activity into a distributed competition (time to ski a certain run or bike a certain route).

Siemens Nokia

GLOBAL COMMUNICATIONS AND TECHNOLOGY
COMPANY

VP Product Marketing at leading IPTV software company. Myrio develops middleware that powers IP-based television services.

thePlatform (Comcast)

CLOUD-BASED VIDEO MANAGEMENT

VP Business Development. thePlatform is a leading developer of content management and publishing systems for audio & video.

RocketVox

CLOUD-BASED VIDEO MANAGEMENT

One of the earliest distributors of streaming video content. Aggregated media from producers for Internet usage.  Sold to thePlatform.

RealNetworks

AUDIO/VIDEO PIONEERS

RealNetworks is the online pioneer in digital audio, video and music delivery.  Served as Marketing Director, Europe based in the United Kingdom.

SPRY / AMERICA ONLINE

ORIGINAL DEVELOPERS OF COMMERCIAL WEB BROWSER

Spry developed Internet in a Box.  It was the first commercial product based on the original Mosaic browser source code.  It was one of the most common methods of getting on the Internet in 1994.

Current location.

COORDINATES: 31°12′N 121°30′E
POPULATION: 24,256,800
SETTLED: 5TH–7TH CENTURY
TIME ZONE: CHINA STANDARD TIME(UTC+8)
GDP: US$383.55 BILLION

Where I'm from.

Seattle, on Puget Sound in the Pacific Northwest, is surrounded by water, mountains and evergreen forests, and encompasses thousands of acres of parkland (hence its nickname, "Emerald City"). It’s home to a thriving tech industry, some pretty great music, open-minded people, intellectuals, proper coffee and good eats. It is both a metropolitan area and an outdoor lifestyle. The futuristic Space Needle, a legacy of the 1962 World’s Fair, is its most recognizable landmark. You kind of want to go here.

And sometimes I'll paint.

If you work with computers a lot, you may understand that sometimes it is nice to get back to the analog. And when you do that, you're reminded just how much subtlety is lost from the digital creative process. Don't get me wrong.  I love creating things on my laptop.  Sometimes you need to peel me away when I feel like I'm on a roll.  But I get an entirely different kind of satisfaction moving physical material.  It's been harder to do here in China but I need to get back into it.