Kelly Smith | Made in Seattle

This was posted over at Curious Office today!:

While the deal isn’t fully closed as of today, I’m pleased to confirm a report that that Curious Office and Ignition Partners are working hard to finalize the partnership and investment in SEOmoz. SEOmoz is a great information source for anyone looking to understand how to use search engine optimization to better market their business. I’ve been using and following SEOmoz myself for quite some time as search has become increasingly interesting to me over the last few years. The “About” page on SEOmoz says:

SEOmoz provides companies around the world with consulting, Internet marketing and search engine optimization services.

However, what most people who look at SEOmoz from the outside don’t know is that they are primarily a producer of paid, premium content. That is, the vast majority of their revenue stream (which is already an impressive $ figure by the way) does NOT come from consulting services. Certainly, that is how the company got its start several years ago but over time, the founders (Rand and Gillian Fishkin) began to realize that high quality, organized content was something that webmasters and online marketers would pay for.

Over the last few years, SEOmoz has marketed themselves tremendously. Anyone who follows the search space will have seen one of the folks (probably Rand) speaking at the Search Marketing Expo, Search Engine Strategies & PubCon Publishers Search and Marketing Conference series around North America (and Europe, too). They’ll also often present to private conferences for venture capital firms, private companies & educational institutions.

All in all, if you know and care about search marketing and optimization you’re probably already aware of SEOmoz.