Las Vegas and Maxim
Since last Thursday, I’ve been down in Las Vegas to join some friends who were attending the CTIA show. I suspect most folks already know that this is the largest wireless convention in the world. Anything that has to do with the mobile industry goes on display here each and every year. But there is one thing about CTIA that I’ve noticed relative to other technology tradeshows. Take CeBit for example. Sure its big. But its boring.
In this case, Microsoft held their party in the Ferrari dealership in the bottom of the new Wynn hotel. On my arrival I played in a poker tournament sponsored by Glu Mobile. Last night, I attended the Maxim (magazine) party to celebrate their 100th published magazine. Ludicris gave an unannounced show. And with Las Vegas as the backdrop for all of this, you could say that the whole scene is just pretty over the top. As it is, the Vegas vibe is sort of like one big glitzy cruise ship anyway. I’m not sure how much business really gets done at these shows. Yet companies spent millions on this one. I’m not seeing this kind of energy or grand spectacle in other tech sectors. No doubt about it…mobile is pretty hot and it’s a lot of fun to watch.
The MAXIM party was crazy! In addition to Ludicris… Usher and Lil Jon joined in and it was off the HOOK!