The art of French Pharmaceutical Advertising
I recently picked up a copy of Baseline magazine (an international typography magazine) and saw these great images. During the late nineteenth and early twentieth centuries, remedies for various real and imagined physical and psychological maladies were routinely hawked using miracle claims. By the early twenties though, the big drug companies started waging war with the phonies and the result was greater governmental scrutiny. Even so, I love the magical nature of these ad campaigns.
