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Sweet marketing

Sitting here watching Chris Matthews promote his new book on The Big Idea on CNBC. It’s a review of what business people can learn from great politicians.

A few quotes and thoughts I love.

“People love an underdog. Attack the number one. The best thing Hyundai can do is to be seen in the same sentence with Mercedes.”

“Attack from a defensive position. It’s more endearing to people than attacking from a mountain top.”

If someone forced me to summarize great business tactics with only one word? Loyalty.

Want something? Spend most discussion time considering the other guy’s perspective. What is their purpose? What is their agenda?

“If you’re flying on a cross country trip in Seat 1a…what kind of person do you want sitting in Seat 1b?” Positive people. Optimistic people. People who invigorate you.

October 4, 2007 | Filed Under Uncategorized 

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