Hello, I'm Kelly Smith

Digital Executive | CDO | CXO | CPO


Chief Digital Officer, Chief Experience & Chief Product Officer

I recruit, develop and lead top-tier teams that drive digital transformation. I have experience in several industries: technology start-ups, e-commerce, retail, food & beverage, hospitality, automotive & insurance.

Kelly Smith walking through Shanghai China

From entrepreneurship to Fortune 100

Leveraging 25 years of experience, I've founded companies and worked at Fortune 100 companies. This has given me some wonderful perspectives and a chance to work with incredible talent.

I am a hands-on technology servant leader that thrives on building upper-echelon teams of digital athletes who connect the dots between people & technology.

As a hands-on technology leader, I am proud that millions of people use the products I've helped to build each and every day.


Leading Digital, Product & IT at Hagerty

We are a company of automotive experts, with offices in the US, UK, Germany and Canada. You may know us as the global leader in classic car insurance but we’ve long since moved beyond insurance to offer so much more. I am leading a team that is developing some of the most innovative experiences for automotive enthusiasts - both online and physical.

Visit Hagerty.com
Hagerty is publicly trading on the New York Stock Exchange
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Hagerty Mobile App
Graphic of Hagerty radius membership program image on an iPad.
Collage of Mgm mobile application and Screenshots

MGM Chapter/

Chief Digital Officer, MGM Resorts

Based in Las Vegas NV, MGM Resorts International is a $19 billion global entertainment company featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM has 80,000 employees and is recognized as one of FORTUNE® Magazine's World's Most Admired Companies®.

Startup vet Kelly Smith departs Starbucks, joins MGM Resorts as chief digital officer
Photograph outside Park MGM Hotel
Image of MGM app over photo of a nightclub

We conceived and launched MGM Digital Ventures

MGM Digital Ventures is the hub of technology innovation for the company.  It exists to create breakthrough, out-of-the-box guest experiences.

This was an important first step towards a sweeping transformation - a single, unified vision for the future. First step was all new, mobile-first digital frameworks.

Kelly Smith in a meeting conference room with managers of MGM digital ventures
Designer drawing on the whiteboard inside the MGM RESORTS digital ventures office
Kelly Smith and MGM digital ventures developers in the office.
MGM digital ventures developers writing code on computers in their office.
A group of MGM RESORTS digital ventures developers talking in the hallway.
Designer inside the hotel lobby. Working on digital ventures projects.
MGM digital ventures developers and designers in a meeting conference room
MGM digital ventures product managers and developers talking about an initiative.
MGM digital ventures developer with his back to the camera writing code on the computer.
Image of various MGM mobile app screens

We developed some of the most compelling application experiences in the hospitality industry.

Upon starting MGM Digital Ventures, I set out to begin the transformation of the customer experience. This included setting the vision & hiring a world-class team.

We developed all-new apps that let you check-in and unlock your door with your phone. We grew e-commerce to $820 million annually in bookings - 14% annual growth.

Image of MGM Cabana screens in the mobile app
Image of MGM cabana pool reservation screens on an iPad

Starbucks Chapter/

Prior to MGM, I was the Vice President, Global Products at Starbucks

I led the design, product management and engineering teams that developed the company's consumer-facing experiences.

I started as the VP Digital, Starbucks in Shanghai China

I created the digital organization and outlined a plan to execute the finest retail experiences in the country.  An entirely new technology organization and strategy was developed.

The result of that work is a digital payment and loyalty program that is the most pervasive of any other B2C company outside of the primary social networks in the country.

Image of Starbucks employee in China demonstrating pour-over coffee technique.

Starbucks China: an omni-channel experience consisting of in-store, membership, loyalty and digital commerce.  

Our new team led the new, unified architecture that sits at the core of Starbucks China digital products. Includes delivery & payments.

I also helped develop and execute a wide range of strategic partnerships with the leading technology companies.

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Kelly Smith Chief Digital Officer at MGM Resorts.

Alibaba & more

While in China, I had the opportunity to work with some of the largest technology companies (and founders like Jack Ma) in the country, rolling out digital payment & delivery capabilities.

July 13, 2016

Starbucks Mobile Payments Go To China

Starbucks China Mobile Payment Powerpoint Deck
February 10, 2017

Tencent partners with Starbucks to launch WeChat ‘social gifting’ feature

March 5, 2018

Starbucks Uses China as a Testing Ground for Its New Website: What's Improved, What's Expected

Starbucks Shanghai China Roastery outside view from the street

Starbucks uses technology to blend online and in-store Roastery experience in Shanghai

Our teams took the initiative to develop some concepts which ultimately become the first mobile app for our new, high-end Roastery stores. China was the first such app.

Image of Starbucks Roastery mobile app screen.
Image of Starbucks Roastery mobile app screen.
Image of Starbucks Roastery mobile app screen.

VP, Starbucks International Products

The opportunities that existed for the company in 70 markets around the world led me and a small team to consider design, technology and workflows for creating mobile & web products at scale. This hadn't been considered at the company before. We set up to develop ux/ui kits that could be leveraged by any market. That design language has become the foundation for the current generation of Starbucks apps in the United States and elsewhere.

Image of Starbucks Digital Design languageImage of Starbucks mobile app in different languages.Image of Starbucks app on an iPad.
Image of a Starbucks employee working in a roaster

Angel investing since 2007

I launched an early seed-stage company in the Pacific Northwest, called Curious Office. We have incubated and invested in dozens of companies, and we participated in some notable exits to companies like these:

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