Hello, I'm Kelly Smith

Digital Executive | CDO | CXO | CIO

I function as a Chief Digital Officer, Chief Experience & Chief Product Officer. I recruit, develop and lead top-tier teams that drive digital transformation. I have experience in several industries: technology start-ups, e-commerce, retail, food & beverage, hospitality, automotive & insurance.

Kelly Smith: Chief Digital Officer in Shanghai China

From entrepreneurship to Fortune 100

Leveraging 25 years of experience, I recruit, build and lead digitally-forward organizations to develop thoughtful products that enhance life, work and play. I've founded companies and worked at Fortune 100 companies and bring deep + broad capability that connects the dots between people, business and technology.

As a hands-on technology leader, I am proud that millions of people use the products I've helped to build each and every day.

Hagerty team photo in parking lot of Hagerty headquarters
Hagerty Logo

Currently, leading Digital & IT at Hagerty

We are a company of automotive experts, with offices in the US, UK, Germany and Canada. You may know us as the global leader in classic car insurance but we’ve long since moved beyond insurance to offer so much more. I am leading a team that is developing some of the most innovative digital experiences for automotive enthusiasts - both online and physical.

Kelly leads Hagerty’s enterprise digital strategy, capitalizing on emerging opportunities to support our rapid growth.
Kelly Smith Chief Digital Officer at MGM Resorts.

Previously, I was Chief Digital Officer at MGM Resorts

Based in Las Vegas NV, MGM Resorts International is a $19 billion global entertainment company featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM has 80,000 employees and is recognized as one of FORTUNE® Magazine's World's Most Admired Companies®.

Kelly Smith at Bellagio Hotel

I conceived and launched MGM Digital Ventures

MGM Digital Ventures is the hub of technology innovation for the company.  It exists to create breakthrough, out-of-the-box guest experiences.  This was an important first step towards a sweeping transformation, building a new company with a single, unified vision for the future.

MGM Digital Ventures Office Photo
MGM Digital Ventures Image of Developer Code
MGM Digital Ventures team in a meeting
MGM team having a conversation in the office.
Image of MGM app over photo of a nightclub
Image of various MGM mobile app screens

Upon starting MGM Digital Ventures, I set out to begin the transformation of the customer experience. This included setting the vision & hiring a world-class team who developed some of the most compelling application experiences in the hospitality industry. I also managed our e-commerce business, which drove $820 million annually in bookings, growing 14% annually.

Image of MGM Cabana screens in the mobile app
Image of MGM cabana pool reservation screens on an iPad
Image of pool seating and cabanas on an iPad
Kelly Smith Chief Digital Officer at MGM Resorts.

Prior to MGM, I was the Vice President, Global Products at Starbucks

I led the design, product management, engineering and test teams that developed all of the company's consumer-facing experiences.

Image of a Starbucks employee working in a roaster
Image of Starbucks Roastery mobile app screen.
Image of Starbucks Roastery mobile app screen.
Image of Starbucks Roastery mobile app screen.

Starbucks Digital Design System

While at Starbucks, I conceived the global approach to designing and building apps across our 72 markets. Our team set to work to create our first global design kit at a scale never before seen in retail.

Image of Starbucks Digital Design languageImage of Starbucks mobile app in different languages.Image of Starbucks app on an iPad.

VP Digital, Starbucks China

I started at Starbucks working in China. From Shanghai, I created the technology organization and outlined a plan to execute the finest digital experiences in the country.  We started with a mobile strategy and developed the most popular retail application in China. The result of that work is a digital payment and loyalty program that is the most pervasive of any other B2C company outside of the primary social networks in the country.

Image of Starbucks app in China
Image of Starbucks app in China
Image of Starbucks employee in China demonstrating pour-over coffee technique.

Starbucks China: an omni-channel experience consisting of in-store, membership, loyalty and digital commerce. Our team led the new, unified architecture that sits at the core of Starbucks China digital products. I also helped develop and execute a wide range of strategic partnerships with the leading technology companies.

Image of T-mall logo
Image of Alibaba logo
Image of Tencent logo
Image of Baidu logo
Kelly Smith Chief Digital Officer at MGM Resorts.

Jack Ma (Alibaba founder) and I.

While in China, I had the opportunity to work on partnerships with the largest technology companies in the country.

Images of Kelly Smith and Jack Ma, Alibaba founder.
Images of Kelly Smith and Jack Ma, Alibaba founder.
Images of Kelly Smith and Jack Ma, Alibaba founder.

Angel investing since 2007

I launched one of the earlier seed-stage efforts in the Pacific Northwest, called Curious Office. We have incubated and invested in dozens of companies, and we participated in some notable exits to companies like these:

ESPN logo
Comcast logo
Amazon logo
Google logo
Priceline logo
The Knot logo
Visit Curious Office
Early experience

Check out my work history or bio.