Hello, I'm Kelly Smith

Digital Executive | CDO | CXO | CIO

I function as a Chief Digital Officer, Chief Experience & Chief Product Officer. I recruit, develop and lead top-tier teams that drive digital transformation. I have experience in several industries: technology start-ups, e-commerce, retail, food & beverage, hospitality, automotive & insurance.

Kelly Smith: Chief Digital Officer in Shanghai China
From entrepreneurship to fortune 100

Leveraging 25 years of experience, I recruit, develop and lead digitally-forward organizations to develop thoughtful products that enhance life, work and play. I've founded companies and worked at Fortune 100 companies to connect the dots between people and technology.

Every day, millions of people use the products I've helped to build.

Omni-channel digital transformation

My approach to transformation is grounded in a view of both the company objectives and the customer's experience simultaneously. I offer a unique fusing of design, product & software development along with a serious penchant for problem-solving creativity.


We are a company of automotive experts, with offices in the US, UK, Germany and Canada. You may know us as the global leader in classic car insurance but we’ve long since moved beyond insurance to offer so much more. I am leading a team that is developing some of the most innovative digital experiences for automotive enthusiasts - both online and physical.


Previously, I was the Sr. Vice President and Chief Digital Officer at MGM Resorts International.

Based in Las Vegas NV, MGM Resorts International is a $19 billion global entertainment company featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM has 80,000 employees and is recognized as one of FORTUNE® Magazine's World's Most Admired Companies®.


I conceived and started MGM Digital Ventures - the hub of technology innovation for the company.  MGM Digital Ventures exists to create breakthrough, out-of-the-box guest experiences.  Over the course of the last decade, MGM Resorts International has engaged in a sweeping transformation, building a new company with a single, unified vision of who we are and what we do. MGM Digital Ventures is an extension of that vision.

Upon starting MGM Digital Ventures, I set out to begin the transformation of the customer experience. This included setting the vision & hiring a world-class team who developed some of the most compelling application experiences in the hospitality industry. I also managed our e-commerce business, which drove $820 million annually in bookings, growing 14% annually.



Prior to MGM, I was the Vice President, Global Products at Starbucks. I led the design, product management, engineering and test teams that developed all of the company's consumer-facing experiences.

Starbucks Digital Design System

Starbucks Digital Design System

While at Starbucks I had the idea to create a global approach to designing and building apps across our 72 markets. Our team set to work to create the first international mobile design kit at a scale never before seen retail.

Starbucks China

I started at Starbucks working in China. From Shanghai, I created the technology organization and outlined a plan to execute the finest digital experiences in the country.  We started with a mobile strategy and developed the most popular retail application in China.

Starbucks China: an omni-channel experience consisting of in-store, membership, loyalty and digital commerce. Our team led the new, unified architecture that sits at the core of Starbucks China digital products.

Relying on common APIs for everything from membership and loyalty to order management, all of Starbucks’ apps from iOS and Android, to Web and WeChat share the same backend and the same data pool. While in China, I also helped develop and execute a wide range of strategic partnerships with the leading technology companies.

Jack Ma (Alibaba founder) and I.

Early experience

I started working in the internet sector from the early days. 1994 to be exact. The first company (Spry) licensed the original browser source code from its academic birthplace. We called it "Internet in a Box." Later, it was just called Mosaic in a Box.
Here's what the product looked like in 1995.

I have also started 4 venture-backed companies and have invested in dozens of others.

Check out my work history or bio.