Kelly Smith: Chief Digital Officer/Chief Product Officer
Mr. Smith oversees all aspects of digital transformation to include team building, customer experience, development, design, marketing technologies and product management. Smith brings a unique perspective to executive committees and board rooms due to his broad and deep experience from Chief Digital Officer/Chief Experience Officer experience that has also included CIO responsibilities. From this vantage point, he has also managed back-of-house IT teams, as well as data & security organizations.
Most recently, Mr. Smith was the Chief Strategy Officer of Hagerty - the world’s largest insurer of collectible cars, the largest producer of automotive entertainment and content and the largest automotive enthusiast membership organization. In this role, he served as the CIO, CDO and CSO. IT, Digital, Data, Martech & Security rolled up under his leadership.
Previously, Mr. Smith was the Sr Vice President and Chief Digital Officer at MGM Resorts International. MGM Resorts is a global hospitality company of 80,000 employees, operating a portfolio of destination resort brands, including Bellagio, Aria, MGM Grand, Mandalay Bay, The Mirage and many others around the world. The company offers hotel, dining, entertainment, gaming, retail, and other resort amenities. It owns and operates properties located in Nevada, Mississippi and Michigan, and has further investments in other properties in Nevada, Illinois and Macau. Mr. Smith led the digital transformation including the establishment of MGM Digital Ventures which focused exclusively on the customer experience. New initiatives included self-checkin via an all new mobile app and re-keying all hotel room doors with Bluetooth low energy locks. The mobile app now serves as the guest’s door key as well as the passport to shows, restaurant reservations and more.
Before MGM, Mr. Smith was with Starbucks, where he served as Vice President, Global Digital Products, leading the teams responsible for the company’s popular mobile and web products which are world leaders in retail innovation, driving millions of daily transactions and billions in revenue. The Starbucks app is the world’s 2nd largest digital payment platform behind Apple Pay. 30% of all orders in the United States come through the mobile app. Previously, he served as the Vice President, Digital for Starbucks China where he recruited and led the initial product management, design and engineering teams developing groundbreaking consumer experiences such as digital payment and China’s most popular food & beverage loyalty program. After years of opening one new store every 14 hours in China, he was promoted to lead all international digital products until subsequently being asked to lead the US organization as well.
Smith has started and sold several venture-backed software companies and is known to design and develop his initial prototypes. He started his career in the earliest days of the internet, marketing the first commercial version of the (Mosaic) web browser. The company was sold to CompuServe/America Online and Smith went on to work for RealNetworks where they pioneered the technology for audio and video streaming on the internet. He has been was a seed investor in startups that were sold to Amazon, Google, Priceline and others. He continues to mentor young entrepreneurs via TechStars and other incubation programs.
Mr. Smith enjoys traveling with his wife Dasha, who is originally from Siberia in the southern part of Russia. They met while living in China and Dasha was teaching English to private school students in Shanghai. They have a daughter, Varvara, and two small dogs (Luba and Cricket). When he's not traveling and spending time with family, Kelly is usually trying to learn something new, build something new or paint some new artwork. He can also be found in the garage working to restore vintage air-cooled Porsches, which he has been doing since his university days.