Over 25 years of as a growth-minded digital product, engineering & design team leader. Extensive entrepreneurial, investor & Fortune 500 leadership experience.
Mr. Smith oversees all aspects of digital transformation including team building, customer experience, engineering, development, design, marketing technologies, and product management. Smith brings a unique perspective to executives and boards due to his broad and deep experience as Chief Digital Officer/Chief Experience Officer experience which has also included CIO responsibilities. Therefore, he has also managed back-of-house IT teams and data & security organizations.
Kelly currently serves as the Chief Digital Officer,
Most recently, Mr. Smith was the Chief Strategy Officer of - the world's largest insurer of collectible cars, the largest automotive entertainment and content producer, and the most prominent automotive enthusiast membership organization. In this role, he served as the CIO, CDO, and CSO. 200 professionals in IT, Digital, Data, Martech & Security rolled up under his leadership. In three years, Kelly helped lead a wide range of initiatives that helped to drive company valuation from nearly $1 billion to $3 billion. This included a disruptive membership, marketplace, event, and content platforms not seen before in a traditional insurance context.
Previously, Mr. Smith was the Sr Vice President and Chief Digital Officer at MGM Resorts International. MGM Resorts is a global hospitality company of 80,000 employees, operating a portfolio of destination resort brands, including Bellagio, Aria, MGM Grand, Mandalay Bay, The Mirage, and many others around the world. The company offers hotel, dining, entertainment, gaming, retail, and other resort amenities. It owns and operates properties in Nevada, Mississippi, and Michigan and further investments in other properties in Nevada, Illinois, and Macau. Mr. Smith led the digital transformation, including the establishment of MGM Digital Ventures, which focused exclusively on the customer experience. New initiatives included self-check-in via an all-new mobile app and re-keying all hotel room doors with Bluetooth low-energy locks. The mobile app now serves as the guest's door key, passport to shows, restaurant reservations, and more.
Before MGM, Mr. Smith was with Starbucks, where he served as Vice President, Global Digital Products, leading the teams responsible for the company's popular mobile and web products. The products are world leaders in retail innovation, driving millions of daily transactions and billions in revenue. The Starbucks app is the world's 2nd largest digital payment platform behind Apple Pay. 30% of all orders in the United States come through the mobile app. Kelly also served as the Vice President, Digital for Starbucks China, where he recruited and led the initial product management, design, and engineering teams developing groundbreaking consumer experiences such as digital payment and China's most popular food & beverage loyalty program. After years of opening one new store every 14 hours in China, he was promoted to lead all international digital products until he was subsequently asked to lead the US organization.
Smith has started and sold several venture-backed software companies and is known to design and develop his initial prototypes. Since 2007, he has operated a seed-stage investment firm called Curious Office. Kelly has invested in 29 companies and was a seed investor in startups that were sold to Amazon, Google, Comcast, Priceline, and others.
He started his career in the internet's earliest days, marketing the first commercial version of the (Mosaic) web browser. The company was sold to CompuServe/America Online, and Smith went on to work for RealNetworks where they pioneered the technology for audio and video streaming on the internet.
Mr. Smith enjoys traveling with his wife Dasha, who is originally from Siberia in the southern part of Russia. They met while living in China and Dasha was teaching English to private school students in Shanghai. They have a daughter, Varvara, and two small dogs (Luba and Cricket). When he's not traveling and spending time with family, Kelly is usually trying to learn something new, build something new or paint some new artwork. He can also be found in the garage working to restore vintage air-cooled Porsches, which he has been doing since his university days.